**Quantify the
Short-Term Benefits**

**First Iteration**

There are two and one half considerations to take into account when making rough estimates of results.

**1)**
What percentage of the companies on the calling list are
qualified?
If at least one out of every four would make a profitable customer, it's a
superior list. Then, with 40-80 contacts, we'd talk to 10-20
qualifieds per
week.

**2)**
How painful are the problems you solve? If the respondents are feeling a
lot of pain, we generate more
leads; if just an itch, we generate fewer
leads. Moderate
pain normally produces leads
30-50% of the time. So with our minimum contract, you would get 30-50% of 10-20
qualifieds
resulting in 3-10 leads* per
week.

**2
1/2)** One final consideration is how much does your target customer
have to change operations to implement your solution? Very large
changes reduce the number of
leads. Normally, this isn't a factor.

So, for example, if you have a superior list of 4,000 companies and have no abnormal change in operations to implement your solution, then we would expect to take 400-800 hours to find the 1,000 qualified companies and generate 300-500 leads on the first pass.

Besides generated leads each week, we also provide reports on a bi-weekly basis.

*This discussion is for illuminative purposes only and is not to be construed as a guarantee or warranty of results.