Leads pay the bills as you develop the database.  A lead is a business that has a problem that you solve and has agreed to further communications with you.  The strength of this lead can be all the way from "Okay, I'll take a look at your website" to "Yes I'm really interested.  Have a salesperson stop by on Thursday at 2:00."  One goal of our service is to continuously work to change weak leads into strong leads.