About Us
We are a
database marketing company, incorporated in 1993. We have worked for both
capital equipment and supply companies whose offerings include software,
electronics, factory tools, training systems, engineering, printing, custom
fabricated items and many other products and services.
About Our
Founder
 |
Jim Haemer
founded Sales Builders, Inc. in 1993. His professional background
includes experience in all aspects of leadership and management for
companies operating in the business-to-business environment.
This experience gives him the insight and skills needed to ask relevant
questions and build custom sales presentations that are hard-hitting and
to the point. His academic credentials complement this business
experience, giving him the theoretical grounding for building effective
marketing databases. |
- General Business Management
- Marketing and Sales Management
- Product Management and Market Research
- Financial Management
- Engineering
- Education
General Business Management
Prior to Sales Builders, Jim was Vice President and General Manager
for Acorn Equipment Corporation, a farm equipment manufacturer. He was the
leader of a four-person management team and guided Acorn through difficult
times, improving their bottom line annually. He did this by increasing
market shares and strengthening the company's organization.
Marketing and Sales Management
Jim initially joined Acorn as Marketing Manager. He continued to
lead the marketing function after being promoted to VP. His primary
marketing responsibility was writing and executing Acorn's sales and marketing
plan. He also was responsible for short and long term forecasts and
turning those forecasts into sales through an independent rep organization.
Acorn worked through a network of domestic and international dealers.
Jim achieved market share increases every year. He did this by more
effectively training dealers, improving promotion programs, and reducing dealer
turnover. He also expanded Acorn's geographic reach by signing and
motivating new dealers and more aggressively promoting the product line through
more targeted advertising and trade shows in the eastern part of the United
States and Canada.
Before Acorn, Jim worked for Dynamic Industries, a manufacturer of small
front-end loaders and lift trucks. He started as National Sales Manager
and was promoted three times with increasing responsibilities to VP-Marketing.
Sales increased from $4.5 million to $11.5 million during his three years there.
Product Management and Market Research
Before Dynamic Industries, Jim was Market Planning Manager for Badger
Northland Inc., another farm equipment manufacturer. He successfully
introduced several new products and reoriented the company-wide promotion
message. His marketing background also includes work as Corporate
Assistant for Market Research at Rexnord, a manufacturer of engineered
components.
Financial Management
After three years at Acorn, the duties of Chief Financial Officer were
added to his marketing responsibilities. Jim made the financial control
system workable and continuously negotiated more favorable debt repayment terms
with Acorn's bank. These two things were as important for keeping Acorn
operating as the increases in market share.
Engineering
Jim's first job out of college was Design Engineer for Meyer
Industries, a manufacturer of power line transmission poles.
Education
Jim holds a B.Math and an MBA, both from the University of
Minnesota.
Copyright © 2009 [Sales Builders, Inc.]. All rights reserved.
Revised: 06/10/09.